REBEKAH EPSTEIN

(c) Rebekah

(c) Rebekah Epstein

Rebekah Epstein is the founder of fifteen media, an agency that works exclusively with PR firms to streamline media relations in a digital era. She also specialises in business, lifestyle, fashion and beauty.
Rebekah also blogs about all things Gen Y at NeonNotebook.com – for more click here. She is based in Austin, Texas and graduated from NYU with a degree in Media, Culture and Communication.

Tell us a bit more about your website.

NeonNotebook is a place for Gen-Y girls to come and get career advice. I try to post things that are useful and practical, advice and suggestions for the real world!

What inspired you to start the Neon Notebook?

I really wanted to start NeonNotebook as a place for women of all ages to share their stories. The goal was to create an outlet where women can talk about their journeys in the career world. I figured that we could all learn from each other.

What has been your biggest achievement to date?

I think my biggest achievement to date has to do with my PR business, fifteen media. Four years ago, when I started, I never thought I would be able to make a living from it. However, some how, I have managed to do that. It feels good to be able to support yourself doing things your own way.

What inspired you to start Fifteen Media?

It was by accident. I had just graduated from college, and I couldn’t find a job. While I was going through the interview process, I started taking on freelance gigs to keep my portfolio fresh. Before I knew it, I was working 40 hours/week, but it was for a variety of companies. I decided to just go with it, and see where it took me. I never imagined I would still be doing it today.

What can fellow Gen Y-ers do to stand out and survive a super tough job market?

I think the key is to never give up. As annoying as it is, you have to keep applying for jobs. Maybe the first job you get isn’t your dream job, but it is a starting place. I also think real world experience is so important to stand out. So maybe while you are looking for a full time job, you do some freelance projects on the side. This will really show that you know the industry, and you can get results.

What have been some of your biggest challenges to overcome?

I think my biggest challenge is figuring out what to do next. I am not a person that can stay stagnant for too long. Over the summer, I started a program called, Glamtrepreneur, which teaches girls how to turn an awesome idea into a business of their own.  I want to figure out how to grow that, but I also can’t desert what I have already created.

Today it is notoriously difficult jobs-wise and many of us lose heart in what we do. What keeps you going?

For me personally, the freedom of what I do keeps me going. Freelancing is not for the faint of heart, but there are a lot of perks. I enjoy having control over my schedule, and making things happen. That really motivates me to hustle, even when work isn’t going so well.

What has been the best bit of advice ever given to you?

The best piece of advice I have been given was from an internship boss. She told me that when you mess up (and it will happen!!), just apologize and ask how you can fix it. Most of the time we want to make excuses or shift blame, but if you focus on how to fix the problem, everything will get solved quicker and people will respect you more.

If you were stranded on a desert island, what three things would you take?

My dog, TV (for all my reality TV shows) and my boy friend (does that count?)

What advice would you to give to those who are thinking of starting up their own enterprise?

I would say to start somewhere. You can’t wait for everything to be perfect because it never will. Even if you just start with a few products or offering one service, that is better than nothing. It will grow from there.

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